Category: Local Marketing

In the wake of the digital revolution, local businesses face unprecedented challenges and opportunities in navigating an increasingly complex and dynamic marketplace. This follow-up article explores actionable strategies for local companies to build digital resilience, harnessing the power of technology …

In recent years, there has been a growing movement towards “going local” – a conscious effort by individuals and communities to support businesses, producers, and artisans within their locality. This shift isn’t merely about convenience or trendiness; it’s about recognizing …

In the contemporary economic landscape, integrating digital technologies has revolutionized how businesses operate, particularly for local enterprises seeking to harness the benefits of direct-to-consumer (DTC) sales. This section delves into the theoretical underpinnings and practical applications of leveraging the internet …

Keywords can make or break your SEO strategy. That’s what I’ve learned in the past 25 years of optimizing a website. It was easier to get a site to position 1 with keyword spamming. That was THE SEO strategy when …

Whether you are a painter, a musician, or a singer, you would want people to know you and admire your skills in your area. Being an artist isn’t easy, so you feel out of this world when your art reaches …

PepsiCo launched a ‘Live for Now’ marketing campaign featuring Kendal Jenner in 2017. The brand pretty much expected it to be all fun and glamorous featuring a famous reality show star but it turned out to be one of the …

Few marketing campaigns are just a matter of luck and any marketing blunder can either make your brand or break it in the market nowadays. High competition and expectations from the consumer side put great pressure on businesses to provide …

In my 25+ years working in the SEO industry,  I’ve seen firsthand the impact that organic SEO can have on a website’s ranking. If you’re looking for a long-term, sustainable way to attract more traffic to your site, organic SEO …

Are you a solo practitioner dentist looking to grow your practice? You’re not alone! In fact, 50% of private practice dentists work solo, just like you. With the right digital marketing approach, even solo practitioners can thrive. There are various …

Notice how some websites just feel right when you visit them? You know what I mean – they’re easy to navigate, the design is pleasing to the eye, and making a purchase is just a click away. Plus, their pages …

When I started in the SEO industry over 25 years ago, someone explained the landing page concept to me: the page a user lands on is a landing page. Make it works for you and them. At the time, the …

In the last few weeks, ChatGPT was and has been the hot topic in copywriting and SEO industry. Twitter is flooded with hot takes, comments and lamentations on how this will end SEO or how to produce hundreds and thousands …

Search engine marketing is not as hard as you think. You can learn SEO and apply it the techniques to your own site. Whether or not the site will rank, that’s another story. BUT, at least you tried. And, if …

If you have a local business, you must be able to market locally. And while that isn’t surprising, it’s also one of the most challenging things to do. With the explosion of online marketing channels, it’s hard to know where …